From the Warehouse Floor to a SaaS Startup: Why We Built RUSO
Founder Geelle Abdifatah shares his journey from working in chaotic warehouses across Finland to creating RUSO — the platform he always wished existed.
Logistics wasn’t just a job for me — it was lived experience.
Before founding RUSO, I was loading trucks, operating forklifts, and sorting packages across warehouses in Finland. I wasn’t imagining inefficiencies — I was part of them. I saw entire teams working hard, yet constantly falling behind because of outdated systems and disconnected tools.
It wasn’t uncommon to lose hours chasing paperwork or inventory — or even misplace an entire truckload due to tools that didn’t sync. After seeing this pattern repeated across multiple jobs and talking with over 15 logistics company leaders, the message was clear: no one had built the system we actually needed.
That’s what led to RUSO — a platform born not from theory, but from sweat and first-hand frustration. We knew that small and mid-size logistics teams were overlooked by bloated enterprise tools and patchwork software. So, we created something radically simpler: a mobile-first, all-in-one solution designed from the floor up.
Our mission is simple: help logistics companies stop juggling tools and start scaling smarter.